The brand partnership will target the $65 billion wedding wear market with the first official line of rings made from authentic Jack Daniel’s Tennessee Whiskey barrels.
VINEYARD, UTAH - Manly Bands is announcing an exciting new licensing partnership with Jack Daniel’s Tennessee Whiskey to create a signature line of wedding rings to expand their popular whiskey barrel collection. This marks the first time Manly Bands has partnered with a company outside the wedding industry to supply branded materials, as more men are embracing stylish and non-traditional options for their wedding wear.
The partnership comes with a new line of unique wedding rings designed in collaboration between Manly Bands and Jack Daniel’s, made of wood from the white oak barrels used to mature Jack Daniel's. Concepts for the rings were designed and named by co-CEO Michelle Luchese who wanted to highlight the history of Jack Daniel’s. This expands the current collection of whiskey barrel rings that Manly Bands offers and includes many of their unique materials such as damascus steel and dinosaur bone.
Michelle Luchese said, “We wanted to capture the unique history of Jack Daniel’s and celebrate its authentic spirit, and how it has survived in a dry county AND through Prohibition - now that's commitment - just like marriage!”
Since it was founded in 2016, Manly Bands has offered several unique materials that were not found in traditional wedding rings. Beyond gold and silver, the company now offers titanium, silicone, meteorite, dinosaur bone, whiskey barrel and over a dozen more materials, sure to capture every man’s style.
“We are very excited to partner with Jack Daniel’s on this new line of rings,” said co-CEO Johnathan Ruggiero, “While this has been an unusual year in all of retail, Manly Bands has not only weathered the storm, but continued to outpace the growth of other wedding retail brands. Our streamlined e-commerce structure and investments in new products and partnerships has kept us at the forefront of this growing industry.”
“One of the most popular ways to enjoy Jack Daniel’s is in celebration with friends and family, and weddings are one of our favorite ways to see people come together,” said Tobey Roush, Jack Daniel’s Licensing Manager for Global Marketing. “We are always looking for new ways to connect with our friends and Manly Bands is the perfect fit to enter this emerging market with their authentic customer relationships and creative strategies.”
The new Jack Daniel’s line will include several designs based on the whiskey brand, and will be available for purchase in early fall. Each ring box will also include a Certificate of Authenticity for the handcrafted aged barrels used to make this signature collection.
As couples continue to find creative ways to secure their wedding plans in 2020, Manly Bands has many rings that ship out right away to meet tight deadlines with free shipping and a complimentary silicone ring with any purchase of $75 or more. As always, Manly Bands is proud to offer luxury made-to-order rings for couples who want wedding bands as unique as they are.
About Manly Bands
Manly Bands is the fastest growing direct-to-consumer e-commerce retailer of badass men’s wedding rings. We make it easy for couples to order a ring that looks (and fits) perfect on every man. With more than 300 unique styles made from dozens of non-traditional materials, we’re on a mission to give men the ring that they’ll never want to take off. To see our latest collections, visit ManlyBands.com today.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.