Collection uses authentic Fender guitar materials to create custom rings catered to the rapidly growing men’s wedding ring market.
Lindon, UT (February 1, 2022): Today, Manly Bands announces a new partnership with Fender Musical Instruments Corporation (FMIC), the world’s leading musical instrument manufacturers, marketers and distributors, to create a custom collection of guitar-inspired wedding rings for men. This is the first partnership between Manly Bands and the music industry, as Manly Bands expands to incorporate new customer segments in the wedding ring market.
Manly Bands creates rings for every type of person and has previously partnered with other brands to capitalize on the interests of typical male consumers, ranging from Jack Daniel’s whiskey barrel materials to cater to whiskey connoisseurs, and MLB inspired rings made with wood from a baseball bat to entice sports fans. While the wedding band buying experience for men has been traditionally limited in scope, Manly Bands is looking to create new markets for couples who are looking for wedding jewelry that reflects their individual personality.
Ranging from $495-$850, the Fender Collection is made with the same materials used to create the classic Fender(R) guitars used by some of the world’s most influential musicians. Real guitar strings are inlaid into the wedding bands, made with a variety of premium woods and metals.
- The Troubadour is made with Ebony wood and Fender Tweed, inlaid with an Authentic Guitar String to pay tribute to the traditional Fender guitar cases.
- The Riff is made with Black Zirconium with a Fretboard engraving to pay tribute to the fretboard.
- The Acoustic is made with Rosewood and inlaid with two Authentic Guitar Strings, to pay tribute to the neck and bronze strings.
- The 1954 is made with Black Zirconium and Bird’s Eye Maple, inlaid with an Authentic Guitar String to mimic the Black PLAYER STRATOCASTER®.
- The Sonic is made with Mahogany Wood, inlaid with an Authentic Guitar String and hand painted sleeve to mimic the ”Ocean Turquoise” color of the AMERICAN ACOUSTASONIC® JAZZMASTER®.
- The Electric is made with Titanium and Ebony Wood, inlaid with an Authentic Guitar String to mimic the Mercury AMERICAN PROFESSIONAL II TELECASTER® DELUXE.
Manly Bands Co-founder/Co-CEO Johnathan Ruggiero says, “Everyone wants their wedding band to represent who they are, and we’ve had huge success with our custom crafted collections targeting both hobbies and personal interests. Music connects couples everywhere, which is why we’re so excited to partner with Fender to create a unique collection that speaks to musicians and music lovers all over America.”
Manly Bands Co-founder/Co-CEO, Michelle Luchese says, “So many of us connect to music, whether we’re playing it, sharing a favorite song with someone, singing it loud in the shower, or walking down the aisle to a special song! The profound effect it has on us and our relationships seemed like the perfect way to expand our wedding band collection, knowing how far we could go to create such unique expressions of music and its connection to love. We are honored to partner with Fender who has been helping create these connections all these years.”
“We are excited to partner with Manly Bands to create this unique collection,” said Richard Bussey, Vice President, Accessories, Lifestyle, and Licensing for FMIC. “The craft and care they put into their product mirrors the commitment Fender puts into our guitar manufacturing and the commitment a musician puts into their craft and their marriage. A guitarists’ wedding band is as visible on stage as the instrument in their hands and this collaboration with Manly Bands is the perfect way to show support for all the loves in your life.”
The Fender Collection is available for purchase in the US on the Manly Bands website, with styles starting at $495. For more information and to shop this collection, please visit https://manlybands.com/pages/fender. Product images can be found here.
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ABOUT MANLY BANDS
Manly Bands is the fastest growing direct-to-consumer e-commerce retailer of badass men’s wedding rings. We make it easy for couples to order a ring that looks (and fits) perfect on every man. Our rings are crafted in more than 250 unique styles made from dozens of non-traditional materials, such as dinosaur bone, meteorite and authentic Jack Daniel’s whiskey barrel. We’re on a mission to give men the ring they’ll never want to take off. To see our latest collections, visit ManlyBands.com today.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® –follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists "wings to fly," carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
MANLY BANDS MEDIA CONTACT:
FENDER MEDIA CONTACT:
Vice President, Global Communications
Fender Musical Instruments Corp.
FENDER (standard and in stylized form) and the distinctive headstock shapes commonly found on the FENDER instruments are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries.