Manly Bands Announces Marshall Smith as New President Following 300% Annual Growth

3 minute read

February 18th, 2020

Manly Bands Announces Marshall Smith as New President Following
300% Annual Growth
The company anticipates rapid growth with this expanded leadership role.

VINEYARD, UTAH - Manly Bands announced today that it has appointed Marshall Smith as the company’s new president. The decision came from co-founders Johnathan Ruggiero and Michelle Luchese, who started Manly Bands in 2016 after their own difficulties in finding the perfect wedding ring.

As president, Smith will be responsible for leading Manly Bands into their next stage of growth, and will be instrumental in the development and execution of the company’s future goals of domestic and international expansion online and offline as the leading direct-to-consumer provider of men’s wedding rings.

"Marshall's financial and business acumen, integrity and commitment to further strengthening our incredible team will help us continue to grow and become a household brand name for men's wedding and fashion rings," said Ruggiero. “His experience, along with his exceptional personal character have made him a natural fit for Manly Bands.”

Smith has successfully led the operations of multiple Utah companies for the past 20 years, most recently as the former COO of luxury ecommerce shoe retailer, Taft Clothing. In that role, he demonstrated a strong track record for initiating and leading positive company growth, producing data driven top line results and driving product innovation in a rapidly changing ecommerce landscape.

“I’m very excited to be joining a company which is disrupting an entire industry that is in dire need of a change,” said Smith. “Just as Allbirds is disrupting the shoe industry, and Warby Parker is improving the eyewear customer experience, Manly Bands is changing the men’s ring and wedding bands market like no company before them.”

Since Manly Bands was founded in 2016, the company has seen enormous growth each year. In 2019 they sold over tens of thousands of rings with over eight figures in sales, with the market size continuing to greatly expand. With Marshall's leadership, Manly Bands expects to continue to grow rapidly in 2020, and expand product lines into exciting new markets while continuing to grow their international presence.

About Manly Bands

Manly Bands is the fastest growing direct-to-consumer e-commerce retailer of badass men’s wedding rings. We make it easy for couples to order a ring that looks (and fits) perfect on their partner. With more than 250 unique styles made from over 15 non-traditional materials, we’re on a mission to give men the ring that they’ll never want to take off. To see our latest collections, visit today.

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